• Illuminating in-store customer behavior insight

  • Category

    Global Sportswear Brand & Retailer

    Objective

    Eliminate guesswork and gain a clear understanding of shopper behavior by bringing predictive analytics clarity to in-store operations.

    Results

    • Identified and mapped store traffic
    • Aligned customer traffic with transactions and times of day for better management of staff and HR resources
    • Reduced wasted sales opportunities
    • Tagged traffic hotspots with the stores through heat mapping and increased sales per square foot
     
  • "Migo shines like a laser in a dark room, pointing out issues with retail operations and customer behavior we never even knew we had."

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