Category

Global Sportswear Brand & Retailer

Objective

Eliminate guesswork and gain a clear understanding of shopper behavior by bringing predictive analytics clarity to in-store operations.

Results

• Identified and mapped store traffic
• Aligned customer traffic with transactions and times of day for better management of staff and HR resources
• Reduced wasted sales opportunities
• Tagged traffic hotspots with the stores through heat mapping and increased sales per square foot