• Next Purchase Time Targeting Lifts Global Retailer Revenues 17%

  • Category

    Global Lingerie Retailer

    Objective

    Celebrating their Anniversary with a promotion, this lingerie retailer asked Migo to help choose the segment of their members to target. Using our proprietary NES/NPT algorithms, we pinpointed the group most likely to make their next purchase during the 12-day promotion.

    Results

    • Achieved the monthly revenue goal in just 12 days
    • Increased member revenue to 87.4% of the total – the highest in the retailer’s history
    • Elevated repurchase rate among members to 7.8% during the promotion for a total of 11.9% for the month
    • Achieved member revenue number 17% above goal (54%)
  • "Migo’s predictive analytics mean’t we exceeded our goals by delivering the right message at the right time."