Migo Named a 2017 Cool Vendor By Gartner

    In Retail Merchandising and Marketing

  • Each year, Gartner the world’s leading information technology research and advisory company, identifies “Cool Vendors” in key technology areas and publishes a series of research reports. Gartner is the world’s leading information technology research and advisory company and Migo has been named a Cool Vendor in the “Cool Vendors in Retail Merchandising and Marketing, 2017” [1]report by Gartner, Inc. Vendors products and services in these reports are recognized as innovative, impactful and intriguing. [2]

    According to the Gartner Retail Merchandising and Marketing report: “Emerging artificial intelligence (AI) applications are transforming the ability of markets and merchandisers to understand and predict customer behavior”. Additionally, “Social collaboration is a key competency for creating loyalty through direct links between brands and their consumers.”

    What makes Migo a “Cool Vendor”? Our predictive analytics suite ingests diverset data (transaction, in-store traffic, mobile behavioral data, and social media commerce signals) and analyzes it across multiple dimensions using machine learning as the core for all analytics. This enables retailers to gain actionable insights into retail operations and customer touch points. Migo’s machine learning algorithms provide high dimension prediction analytics for customer next purchase time, next product preference, pricing sensitivity, channel preference and contextual factors such as weather and the effect of occasions such as holidays.

    The result? 

    Automated retail analytics that enable retailers to gain more control over their business in four areas: Store layout design, inventory management, customer relationship management, campaign evaluation of physical store, Campaign planning, and employee management. Physical store retailers can then accelerate their omnichannel digital transformation by individualizing the customer experience at the right time and with the right channel.

    To learn more download our Migo Viewpoint paper on Agile Omnichannel Digital Transformation. Find out how Migo’s analytics suite of products is transforming how global retailers gain deeper customer understanding and better decision making to improve the customer experience and retail marketing operations.

    Disclaimer:The Gartner Cool Vendor Logo is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved.Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
    [1] Gartner “Cool Vendors in Retail Merchandising and Marketing” by Kelsie Marian and Robert Hetu, May 4th, 2017
    [2] Cool Vendors 2016: Features, Fads and Disruptions Will Define the Digital Landscape, 19 May 2016, Daryl C. Plummer